Our Story

At Folica, we believe that haircare should feel effortless, empowering, and elegant.
What began with one smart solution, a split end trimmer, has grown into a mission to simplify and elevate the way women care for their hair. We saw how crowded and complicated the beauty industry had become, and we set out to create a brand that focused on results, not routines.

From daily nourishment to damage repair, Folica is designed for women who want to feel in control of their beauty, without the guesswork, salon dependence, or time drain. Whether you're growing, healing, or maintaining your hair, Folica is here to support every strand, every step of the way.

Our Mission

To create beautifully designed, results-driven haircare tools and essentials that make salon-quality care easy, accessible, and empowering, right from home.

Our Vision

To become the go-to brand for modern women seeking minimalist, effective, and elegant haircare solutions, where quality meets simplicity, and self-care becomes second nature.

Our Values

1. Simplicity, Always.

We strip away the excess; no overcomplicated gadgets or 12-step regimens. Just clean, functional products that work.

2. Empowerment Through Self-Care.

Your time is valuable. Our tools are designed to give you control, not confusion.

3. Beauty with Purpose.

From design to performance, everything we create must look beautiful and perform beautifully.

4. Trust in Every Detail.

We believe in quality, safety, and transparency and we never compromise on the health of your hair.